The Forbes Fintech 50: The Most Innovative Fintech Companies In 2020
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Investors poured more than $53 billion into fintech startups worldwide in 2019, according to Accenture. With entrepreneurs staging a frontal assault on centuries-old financial institutions, more of the pot than in years past went to digital-first banks and insurtechs.
One example is MoneyLion, a “neobank” whose app offers not only free checking accounts, debit cards and paycheck advances, but also managed ETF portfolios. With more than six million users, it’s making a first appearance on the Fintech 50 this year. Another one to watch is Dave, a $1-a-month app whose five million-plus users get help building their credit scores, plus checking accounts with no minimums or overdraft fees. Investors, including billionaire Mark Cuban, have put $76 million into Dave, and it’s already valued at $1.2 billion.
In insurtech, there are four new companies to break into the ranks, including Ethos, which uses predictive technology to quote term life insurance prices in 10 minutes and verifies applicants’ self-reported data with their medical and pharmacy records, so that most are approved without a medical exam. Investors, including VC firms and Jay-Z, Robert Downey Jr., Kevin Durant and Will Smith, have put $107 million into Ethos, which is now valued at $450 million, according to PitchBook.
In all, 19 companies on this year’s Fintech 50—our fifth-annual list—are first-timers. As always, we’re open to startups with good ideas, no matter how small. Propel has just $18 million in funding from Andreessen Horowitz and Serena Williams, among others, and it’s valued at $55 million. But its mobile app, Fresh EBT, is already enabling two million food-stamp recipients to check their balances, clip coupons electronically and hunt for jobs and social services. Founder Jimmy Chen, 32, grew up in a Kansas City family that had trouble putting food on the table and went on to Stanford and stints at LinkedIn and Facebook.
While new fintechs emerge, the valuations of later-stage companies are ballooning: 13 of this year’s picks are worth more than $2 billion, compared with eight last year. In 2019, payments giant Stripe saw its value swell by $13 billion to $35 billion—three and a half times the worth of the second most valuable fintech, Ripple. It took Digital bank Chime took just nine months to go from $1.3 billion to $5.8 billion in value.
A couple things all our Fintech 50 2020 picks have in common: they’re private companies with operations or customers in the U.S., and they’re making it easier, faster and cheaper to use financial services.
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The List: 2020 Fintech 50
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Name
|
Categories
|
Funding
|
Location
|
---|---|---|---|
Acorns |
Personal Finance
|
$257 M
|
Irvine, California
|
Addepar |
Wall Street & Enterprise
|
$240 M
|
Mountain View, California
|
Affirm |
Personal Finance
|
$800 M
|
San Francisco, California
|
Axoni |
Blockchain & Bitcoin
|
$59 M
|
New York, New York
|
Behavox |
Wall Street & Enterprise
|
$20 M
|
New York, New York
|
Better.com |
Real Estate
|
$254 M
|
New York, New York
|
Betterment |
Investing
|
$275 M
|
New York, New York
|
Brex |
B2B Lending
|
$315 M
|
San Francisco, California
|
Cadre |
Real Estate
|
$133 M
|
New York, New York
|
Carta |
Wall Street & Enterprise
|
$448 M
|
San Francisco, California
|
Chainalysis |
Blockchain & Bitcoin
|
$45 M
|
New York, New York
|
Chime |
Personal Finance
|
$805 M
|
San Francisco, California
|
Coinbase |
Blockchain & Bitcoin
|
$525 M
|
San Francisco, California
|
Credit Karma |
Personal Finance
|
$869 M
|
San Francisco, California
|
Dave |
Personal Finance
|
$76 M
|
Los Angeles, California
|
Divvy Homes |
Real Estate
|
$163 M
|
San Francisco, California
|
Ethos |
Insurance
|
$107 M
|
San Francisco, California
|
Everledger |
Blockchain & Bitcoin
|
$20 M
|
London, United Kingdom
|
Fattmerchant |
Payments
|
$18 M
|
Orlando, Florida
|
Finix |
Payments
|
$55 M
|
San Francisco, California
|
Hippo Insurance |
Insurance
|
$209 M
|
Palo Alto, California
|
iCapital Network |
Investing
|
$80 M
|
New York, New York
|
Insurify |
Insurance
|
$30 M
|
Cambridge, Massachusetts
|
Kabbage |
B2B Lending
|
$489 M
|
Atlanta, Georgia
|
Kindur |
Investing
|
$11 M
|
New York, New York
|
Lemonade |
Insurance
|
$480 M
|
New York, New York
|
Lively |
Personal Finance
|
$42 M
|
San Francisco, California
|
MakerDAO |
Blockchain & Bitcoin
|
$63 M
|
New York, New York
|
Marqeta |
Payments
|
$378 M
|
Oakland, California
|
MoneyLion |
Personal Finance
|
$207 M
|
New York, New York
|
Next Insurance |
Insurance
|
$381 M
|
Palo Alto, California
|
Nova Credit |
Personal Finance
|
$65 M
|
San Francisco, California
|
Opendoor |
Real Estate
|
$1300 M
|
San Francisco, California
|
Payoneer |
Payments
|
$270 M
|
New York, New York
|
Plaid |
Payments
|
$310 M
|
San Francisco, California
|
Plastiq |
Payments
|
$140 M
|
San Francisco, California
|
Propel |
Personal Finance
|
$18 M
|
New York, New York
|
Ripple |
Blockchain & Bitcoin
|
$293 M
|
San Francisco, California
|
Roofstock |
Real Estate
|
$133 M
|
Oakland, California
|
Root Insurance |
Insurance
|
$528 M
|
Columbus, Ohio
|
Stash |
Investing
|
$192 M
|
New York, New York
|
States Title |
Real Estate
|
$107 M
|
San Francisco, California
|
Stripe |
Payments
|
$1000 M
|
San Francisco, California
|
Tala |
Personal Finance
|
$200 M
|
Santa Monica, California
|
Tally |
Personal Finance
|
$92 M
|
San Francisco, California
|
Toast |
Payments
|
$498 M
|
Boston, Massachusetts
|
TransferWise |
Payments
|
$689 M
|
London, United Kingdom
|
Trumid |
Wall Street & Enterprise
|
$200 M
|
New York, New York
|
Unison |
Real Estate
|
$40 M
|
San Francisco, California
|
Upstart |
Personal Finance
|
$165 M
|
San Mateo, California
|