The Forbes Fintech 50: The Most Innovative Fintech Companies In 2020

  • Investors poured more than $53 billion into fintech startups worldwide in 2019, according to Accenture. With entrepreneurs staging a frontal assault on centuries-old financial institutions, more of the pot than in years past went to digital-first banks and insurtechs.

    One example is MoneyLion, a “neobank” whose app offers not only free checking accounts, debit cards and paycheck advances, but also managed ETF portfolios. With more than six million users, it’s making a first appearance on the Fintech 50 this year. Another one to watch is Dave, a $1-a-month app whose five million-plus users get help building their credit scores, plus checking accounts with no minimums or overdraft fees. Investors, including billionaire Mark Cuban, have put $76 million into Dave, and it’s already valued at $1.2 billion.

    In insurtech, there are four new companies to break into the ranks, including Ethos, which uses predictive technology to quote term life insurance prices in 10 minutes and verifies applicants’ self-reported data with their medical and pharmacy records, so that most are approved without a medical exam. Investors, including VC firms and Jay-Z, Robert Downey Jr., Kevin Durant and Will Smith, have put $107 million into Ethos, which is now valued at $450 million, according to PitchBook.

    In all, 19 companies on this year’s Fintech 50—our fifth-annual list—are first-timers. As always, we’re open to startups with good ideas, no matter how small. Propel has just $18 million in funding from Andreessen Horowitz and Serena Williams, among others, and it’s valued at $55 million. But its mobile app, Fresh EBT, is already enabling two million food-stamp recipients to check their balances, clip coupons electronically and hunt for jobs and social services. Founder Jimmy Chen, 32, grew up in a Kansas City family that had trouble putting food on the table and went on to Stanford and stints at LinkedIn and Facebook.

    While new fintechs emerge, the valuations of later-stage companies are ballooning: 13 of this year’s picks are worth more than $2 billion, compared with eight last year. In 2019, payments giant Stripe saw its value swell by $13 billion to $35 billion—three and a half times the worth of the second most valuable fintech, Ripple. It took Digital bank Chime took just nine months to go from $1.3 billion to $5.8 billion in value.

    A couple things all our Fintech 50 2020 picks have in common: they’re private companies with operations or customers in the U.S., and they’re making it easier, faster and cheaper to use financial services.

  • The List: 2020 Fintech 50

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Name
Categories
Funding
Location
Acorns
Personal Finance
$257 M
Irvine, California
Addepar
Wall Street & Enterprise
$240 M
Mountain View, California
Affirm
Personal Finance
$800 M
San Francisco, California
Axoni
Blockchain & Bitcoin
$59 M
New York, New York
Behavox
Wall Street & Enterprise
$20 M
New York, New York
Better.com
Real Estate
$254 M
New York, New York
Betterment
Investing
$275 M
New York, New York
Brex
B2B Lending
$315 M
San Francisco, California
Cadre
Real Estate
$133 M
New York, New York
Carta
Wall Street & Enterprise
$448 M
San Francisco, California
Chainalysis
Blockchain & Bitcoin
$45 M
New York, New York
Chime
Personal Finance
$805 M
San Francisco, California
Coinbase
Blockchain & Bitcoin
$525 M
San Francisco, California
Credit Karma
Personal Finance
$869 M
San Francisco, California
Dave
Personal Finance
$76 M
Los Angeles, California
Divvy Homes
Real Estate
$163 M
San Francisco, California
Ethos
Insurance
$107 M
San Francisco, California
Everledger
Blockchain & Bitcoin
$20 M
London, United Kingdom
Fattmerchant
Payments
$18 M
Orlando, Florida
Finix
Payments
$55 M
San Francisco, California
Hippo Insurance
Insurance
$209 M
Palo Alto, California
iCapital Network
Investing
$80 M
New York, New York
Insurify
Insurance
$30 M
Cambridge, Massachusetts
Kabbage
B2B Lending
$489 M
Atlanta, Georgia
Kindur
Investing
$11 M
New York, New York
Lemonade
Insurance
$480 M
New York, New York
Lively
Personal Finance
$42 M
San Francisco, California
MakerDAO
Blockchain & Bitcoin
$63 M
New York, New York
Marqeta
Payments
$378 M
Oakland, California
MoneyLion
Personal Finance
$207 M
New York, New York
Next Insurance
Insurance
$381 M
Palo Alto, California
Nova Credit
Personal Finance
$65 M
San Francisco, California
Opendoor
Real Estate
$1300 M
San Francisco, California
Payoneer
Payments
$270 M
New York, New York
Plaid
Payments
$310 M
San Francisco, California
Plastiq
Payments
$140 M
San Francisco, California
Propel
Personal Finance
$18 M
New York, New York
Ripple
Blockchain & Bitcoin
$293 M
San Francisco, California
Roofstock
Real Estate
$133 M
Oakland, California
Root Insurance
Insurance
$528 M
Columbus, Ohio
Stash
Investing
$192 M
New York, New York
States Title
Real Estate
$107 M
San Francisco, California
Stripe
Payments
$1000 M
San Francisco, California
Tala
Personal Finance
$200 M
Santa Monica, California
Tally
Personal Finance
$92 M
San Francisco, California
Toast
Payments
$498 M
Boston, Massachusetts
TransferWise
Payments
$689 M
London, United Kingdom
Trumid
Wall Street & Enterprise
$200 M
New York, New York
Unison
Real Estate
$40 M
San Francisco, California
Upstart
Personal Finance
$165 M
San Mateo, California
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